Join Us at Food and Drink Conference at the Principal Hotel, York
The conference will be hosted by Christopher Stott of KPMG, and joining him will be Steven Pollack Head of Media Communications, Group Marketing Nestle UK & Ireland who will present on the marketing opportunities for SMEs. Jennifer Middleton, CEO, Lemon Zest PR will also explore how to create your business story and how to use social media to get the word out. Even our very own Paul Brereton will speaking during the day on the current challenges facing the food industry.
As we all know the UK voted to leave the European Union in the EU referendum. The government is now preparing to leave the EU, after triggering Article 50 in March 2017. The UK Food & Beverage industry is in a quandary; they need information, conversation and a platform to voice their concerns. Sponsored by Harrowells Solicitors and taking place on Thursday 14 September at the Principal York Hotel, the conference will feature inspirational stories, case studies and discussion about the rapidly changing consumer demands and possible implications of Brexit. What are the implications for your staff from EU countries? How will you market your food and drink business in the face of changing consumer demands and how can you get the best from your PR? Join us to discuss your concerns and solutions on how to prepare the food & beverage industry for the impact of the UK’s exit from the European Union and how it will change the future for your business. The event will bring together an audience of Directors, Policy & Legislation Advisors, Supply Chain & Procurement and Export Managers from Retailers, Food Manufacturing and Food Processing companies with Government & Academia and will take the form of panel discussions, case studies, with lots of opportunity for audience interaction and participation.
The factors influencing consumer purchasing behaviour are changing. Previously, packaging and a product's intrinsic attributes, those things a consumer could see, touch and taste, were the primary drivers of purchasing behaviour. However, recalls and contamination have eroded consumer confidence in product safety, the foundation of the brand value proposition. Why not download the current Hot Source edition that looks at the current emerging risk and increasing issues across the food sector.
To Learn More Download Hot Source Q1 2017
Hot Source Q1 2017 contains up to date information of the insights within Feras powerful HorizonScan & FC24 platforms.
Within this document you can expect:
- Risk mitigating insights into the global food supply chain
- Expert analysis of the Q1 findings from the Fera Team
- Key emerging issues to look out for in the year ahead.
- Increasing issues of food fraud, broken down clearly by food type
Fera's Hot Source series is built on HorizonScan - Fera's powerful global food safety and risk system. To learn more about HorizonScan and take advantage of our 2 week free trial click here.