Wendy Martindale

Wendy Martindale
Wendy Martindale

Wendy Martindale
Growth Director

Areas of Expertise
Leading Sales, Client Services and Marketing Teams activities to achieve key growth sales strategies, tactics and action plans, building and maintaining strong, long-lasting customer relationships and understanding customer trends. Managing contract creation, execution, and analysis to maximize operational and financial performance. Change Management and re-alignment of business goals to ready the business for changing customer demands and customer profile to achieve revenue growth.

As a member of the Executive Leadership Team, I am responsible for Sales and Marketing. Using a blend of tactical and strategic activities, this role brings a high focus on commercial client activities,  pipeline development and the opportunity to re-focus Fera sales and marketing activities beyond their traditional market segments to drive sales.  

This includes the creation of new Value Propositions and working with the scientific team to identify research-led ideas and concepts for commercial business development.  

Career History
With more than 25 years experience in the Testing, Inspection and Certification sector, my roles have been both technical and commercial, but always client-facing, in both domestic and international markets. 

Board Service, Honours, Special Skills and Education
BSc Environmental Science, resident in the UK.

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